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Trends Of Electric Bicycle in Europe and America

Author : Ruiteng E-bike

Update time : 2022-11-10 16:45:14

Analysis of the international market of electric bicycles
Europe Market : Europe is a relatively mature market for electric bicycles, and sales are in a stage of steady growth. According to the data of the European Bicycle Industry Association, the top four countries in terms of sales are Germany, the Netherlands, Belgium, and France, with total sales accounting for more than 70% of the European market, and the market concentration is relatively high. The above-mentioned countries have a long tradition of cycling culture, and customers attach great

importance to sports and health, and are not very price-sensitive. It is expected that for a long time in the future, the European electric bicycle market will still maintain a high degree of prosperity.

Japan Market : Japan is the first country to develop, produce and sell electric bicycles. The customer group is middle-aged and elderly women and children to solve the problem of transportation in daily life. Since Japanese companies have mastered torque sensor technology earlier, and the public has a high degree of recognition of local brands such as Yamaha and Panasonic, foreign brands have entered the Japanese market. Have a certain degree of difficulty. However, as Japan fully enters an aging society and the voice of reducing automobile exhaust emissions is strengthened, the demand for electric bicycles in Japan will continue to expand, and it is expected that there are still opportunities in the Japanese market.

USA Market : Relatively speaking, the US market started late, and the customer groups are mainly sports enthusiasts and extreme sports enthusiasts. At present, the annual consumption in the US market is only about 250,000-300,000 units, and the development potential is huge. Since there is no core motor drive system supplier in the United States, it is highly dependent on Chinese imports. It is expected that the United States will become an important market for Chinese electric bicycle motor companies in the future.

Opinions for electric bicycle industry development in the future
1. Question: At present, Europe has issued a series of subsidy policies for the development of electric bicycles. Does the company think that the development of the European market is sustainable?
A: The European subsidies for electric bicycles are mainly for environmental protection considerations to reduce carbon emissions and encourage residents to travel with low carbon. Affected by this year's epidemic, residents' demand for public transportation has decreased, which has further accelerated the development of the electric bicycle industry. At

present, the penetration rate of electric bicycles in Europe is not high. With the increasing demand for residents' consumption upgrades, coupled with favorable factors such as strong cycling culture and complete infrastructure such as cycling roads, the company judges that the European electric bicycle market can still be used in the future. There is more room for development.

2. Question: What is the company's development strategy in the US market?
A: Affected by cultural and policy differences among states, the US market is more open and inclusive, and consumers have higher requirements for product richness and personalization. The company insists on following up consumer demand, increasing research and development of new products, and is committed to guiding consumers' consumption habits in the American market, laying a solid foundation for the long-term development of the RUITENG brand in the American electric bicycle market.

3. Question: The outbreak of the overseas epidemic has driven the growth of electric treadmill sales. Does the company think it will overdraw the demand for future development?
A: It can be said that even if there is no epidemic, the sales of electric bicycles in the European and American markets will maintain long-term growth momentum. One is that the needs of consumers are still there, and the other is that with the increase in market sales and the expansion of consumer groups, more potential consumers will join the ranks of users, and the growth of the market will also drive a new round of technological progress in products.

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